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This web site had the following in the web site, "Committed to Providing Clean, Safe Water for All Our Residents." We noticed that the web page stated " At Southern Oklahoma Water Corporation, we are committed to providing safe, high quality water services to our community, while maintaining a standard of excellence in customer service and environmental conservation." It also said " Looking for the most convenient way to pay your bill? June 18, 2014." The header had Southern Oklahoma Water Corporation as the highest ranking optimized keyword. It is followed by Ardmore OK, water supply, and clean water which isn't as ranked as highly as Southern Oklahoma Water Corporation. The next words sowcwater.com uses is utility. water conservation was included and will not be seen by web crawlers.